Video and Social Media Marketing for Mental Health Professionals
Presenter: Ernesto Segismundo Jr. M.S. LMFT MFC #49640. Creator of FYLMIT.com and founder of California Altura Vista
Course description:
Therapists in private practice can no longer ignore the effectiveness of marketing through video and social media. In order, to have a successful marketing plan in this generation, therapists must learn how to utilize social media and video marketing. This workshop will help mental health professionals gain knowledge and skills pertaining to new technology and social media platforms such as YouTube, Facebook and LinkedIn. And most importantly, this workshop will also explore legal and ethical guidelines when marketing through social media as a mental health professional in the state of California.
Course objective:
Attendees of this seminar will be able to do the following:
1) Will be able to understand the legal and ethical standards of marketing through social media such as Facebook, Youtube, and other social networking sites as a Pre-licensed and licensed Marriage and Family therapist.
2) Create an effective Facebook and Youtube marketing campaign showcasing the clinician’s mental health practice to gain clients.
3) How to create traffic to your website with blogging, video blogging and email marketing campaign.
How to develop a YouTube channel discussing important topics in mental health related topics.
Seminar/Course outline:
I. Legal and ethical standards of marketing and advertising.
a. Exploration of CAMFT and AAMFT adverting standards.
b. Acceptable titles for pre-licensed and licensed marriage and family therapists.
c. Scope of practice and content in Blogs and Video-blogs.
II. Therapist view of marketing.
a. Philosophical view of marketing by mental health therapist.
b. Therapist personality and types of marketing.
III. Create an effective Facebook and YouTube marketing campaign showcasing the clinician’s mental health practice to gain clients.
a. Who to recruit when creating a Facebook campaign to market your practice.
b. Top down approach to media marketing.
IV. How to create traffic to your website with blogging, video blogging and email marketing campaign.
a. Word of mouth promotional.
b. Recruiting other professionals in non-related field.
c. Partnering with other social services in the community that target the same clientele.
V. How to develop a YouTube channel discussing important topics on mental health related topics.
a. Sending email surveys to individuals in the community.
Monitoring discussion on Facebook, Twitter, and other media sources to gain resources on topics to discuss on your YouTube channel.
Recommended Resources and Text:
AAMFT code of ethics on advertising: http://www.aamft.org/imis15/content/legal_ethics/code_of_ethics.aspx
CAMFT advertising guidelines for therapist: http://www.camft.org/ScriptContent/CAMFTarticles/Advertising/Advertising_Guidelines2.htm
Mary Lou Roberts, Debra Zahay., (2012). Internet Marketing Integrating Online and Offline Strategies (3rd edition). Cengage South-Western.
Davis, J., (1996). Marketing for Therapists: A Handbook for Success in Managed Care. Jossey- Bass Managed Behavioral Healthcare Library
